Find out where
sales come from.
Identify the campaign, ad set, and ad linked to each lead. Use revenue and conversions to guide your decisions.
01 More clarity for your ads
CRM + WhatsApp + sales intelligence
Your ads start
conversations.
See which ones
turn into sales.
Connect your ads to what happens on WhatsApp. Organize conversations, track your pipeline, and send conversions back to Meta. All in t.rastro.
Monthly plans for your businessPer business
Your results, without guesswork.Watch a sale happen on the dashboard
30 daysNew leads240Conversations started
Customers3615% conversion rate
RevenueBRL 18,000Average order: BRL 500
From conversations to sales ● Leads ● Sales
Campaign · New collection
Source identified
Conversions for Meta
Purchase event accepted
CRM connected to your ads
Conversion sent to Meta
WhatsApp → CRM → Meta Ads
From click to close.
Your business, connected.
Meta AdsWhatsAppSales CRMArtificial intelligence
Fewer blind spots. More control.
The click is just the beginning.
What matters comes next.
Between an ad and a sale, there are conversations, proposals, and negotiations.
RASTRO connects these stages so you can see the whole journey.
Find out where
Give every conversation
a next step.
Organize opportunities in a visual pipeline, assign owners, and keep conversation history close to your team.
02 Better organization for your team
Make more time
to close deals.
Use AI to help manage your pipeline and, with Complete AI, draft replies or respond using your business knowledge.
03 More support for everyday sales
This is where RASTRO makes a difference
You move the pipeline.
Meta receives the signal.
Configured CRM stages generate conversion events. Your team handles the deal while RASTRO records the journey and sends events through Meta's Conversions API.
01 / ATTRACT
The ad brings them in.
The customer clicks to chat on WhatsApp or opens a trackable link.
02 / IDENTIFY
The source stays with them.
Available source data stays linked to the conversation and the lead.
03 / CONVERT
The team makes the sale.
The lead moves through the pipeline. When the deal closes, you record the sale value.
04 / REPORT
Meta receives the event.
The event is sent with deduplication and delivery status tracking.
Try the last step. Simulate a BRL 500 sale and see how closing a deal becomes an event. This is only a demo; no data is sent.
CRM and conversions connected. Ready to simulate.
Take a closer look
A complete picture.
A simpler workday.
From customer conversations to results, your team finds the information it needs in one place.
Organization that follows every saleKnow where each
Know where each
opportunity stands.
A visual pipeline to follow new leads, active deals, and closed sales. Every lead with its context.
- Stages for your sales process
- Owners, tags, and history
- Sale value recorded in the CRM
Sales pipeline Ana · sales
New1
Pedro L.
New contact
OrganicBRL 250.00In progress1
Lucas A.
Proposal sent
In touchBRL 750.00Sales2
Camila R.
Sale recorded
ConvertedBRL 500.00Marina S.
Sale recorded
✓ ConvertedBRL 500.00Sale recorded. Event sent to Meta.
Conversation and context, togetherKeep every conversation
Keep every conversation
in context.
Handle conversations from the dashboard, check the history, and see lead details as you chat.
- Human replies from the dashboard
- Quick replies for your team
- Lead details and owner at hand
MS
Marina S.WhatsApp · New collection
AnaCustomer helped with the ad context
Professional plan and aboveFocus on revenue.
Focus on revenue.
Understand your ads.
Compare leads, sales, spend, and return by campaign, ad set, or ad. Find what deserves your attention.
- Revenue and conversion by source
- Spend and ROAS with Meta integration
- Detailed campaign view
Results by campaign 30 days
| Campaign | Leads | Sales | Revenue |
|---|---|---|---|
| New collection | 120 | 20 | BRL 10,000 |
| Best sellers | 80 | 12 | BRL 6,000 |
| Remarketing | 40 | 4 | BRL 2,000 |
Selected campaign return4.0× ROAS
Attributed revenueBRL 18,000
Included in every planThe conversation starts.
The conversation starts.
The trail continues.
Connect ads that lead to WhatsApp and create trackable links to follow the available sources for each lead.
- Click-to-WhatsApp ad sources
- Links with campaign parameters
- Lead attribution history
Opportunity source ✓ Identified
Meta AdsWhatsAppCRM
| Campaign | New collection |
| Ad set | Interest audience |
| Ad | Video · Black model |
| Current stage | Sale recorded |
Your AI sales assistantAutomatic · available at 11:48 PM
24/7AI sent the next step to purchase
Your catalog. Your rules. Your way of selling.
Your digital sales assistant · Complete AI
Your customers don't keep office hours.
Your AI is ready.
At night, on weekends, or while your team helps other customers: AI that knows your products can answer questions and guide customers toward the next step of their purchase.
Available 24/7.
In automatic mode, your AI can sell beyond office hours, using your catalog and your rules.
You stay in control.
Prefer to review replies? Use copilot mode. When a person takes over, AI pauses.
Includes 1,000 generated replies per period. Availability depends on setup, usage allowance, and channel rules.
I want AI on my teamChoose the next step for your business
Organize. Understand.
Sell smarter.
Each plan fits a different stage of your business. All connect conversations to sales. Complete AI adds a digital sales assistant to your team.
Monthly per business. Confirm your currency and plan after signing up. Applicable taxes may be added at checkout.
CONTROL FROM DAY ONE
Essential
Know where every
opportunity came from.
Organized conversations and visible sales sources, starting with the first plan.
BRL99.90
per month / per business
Your biggest gain: clarity.Replace scattered conversations with a pipeline that includes history, ownership, and sources.
2 users · 1 WhatsApp · 1 pipelineAdministrator included in the user limit
- CRM with history and ownersSee who is handling each lead and its current stage.
- Ad and link trackingSee the available conversation source without asking the customer.
- Conversions back to MetaConnect pipeline stages to conversion events.
- Human conversations and metricsChat from the dashboard and track overall results.
For businesses ready to get organized and take control.
INSIGHTS TO GROW
Professional
Know where to invest.
Keep your team moving.
Ad-level results and pipeline AI to manage a growing business.
BRL197.00
per month / per business
Your biggest gain: direction.Understand campaign returns and let AI help keep your pipeline up to date.
5 users · 2 WhatsApps · 3 pipelinesAdministrator included in the user limit
- Everything in Essential includedCRM, conversations, tracking, and Meta conversions.
- Detailed ad reportsCompare campaigns, revenue, and ROAS using integration data.
- AI to support your pipelineSuggests and moves stages: up to 3,000 analyses per period.
- More control for your teamAgent-level views, custom fields, and 1 Instagram Direct*.
For data-informed decisions and better team management.
CUSTOMER SERVICE BEYOND OFFICE HOURS
Complete AI
AI that sells.
24 hours. 7 days.
Your customer messages at night or on weekends. Your AI can respond and guide the purchase.
BRL597.00
per month / per business
Your biggest gain: availability.A digital sales assistant with your catalog and your rules, even when your team is offline.
10 users · 3 WhatsApps · 10 pipelinesAdministrator included in the user limit
- Everything in Professional includedReports, pipeline AI, and team management features.
- AI ready to sell 24/7Answers questions, presents products, and guides the next purchase step.
- Your knowledge, your way of helpingCatalog, pricing, and policies guide replies. Assisted import included.
- You choose the level of autonomyCopilot for approval or automatic mode for replies. A person takes over? AI pauses.
- 1,000 AI replies per periodMonthly allowance, including copilot drafts. Human replies remain available when the limit is reached.
- Get started with supportAn assisted setup session of up to 45 minutes to configure your business.
For businesses that want AI on their sales team alongside management tools.
THE COMPLETE AI ADVANTAGEYour business closes for the day.
Your business closes for the day.
Your AI can keep the conversation going.
23:48The customer asks.
→An opportunity arrives after hours.
24/7AI responds.
→Replies using your business knowledge.
NEXT STEPThe purchase moves forward.
Presents options and explains how to buy.
24/7 service in automatic mode, with AI configured and channels connected, subject to the allowance of 1,000 replies per period and channel rules. Replies are not unlimited. Monthly pricing per business in your selected currency; Meta fees are separate. *Instagram depends on account connection and permissions. Your plan is confirmed in the app after signup.
Optional add-on
Has the customer gone quiet? Take the next step.
Rastro Follow-up prepares follow-ups using conversation context. Set schedules, review messages, or authorize automatic sending. Up to 1,000 follow-ups and 3,000 message drafts per cycle.
+ BRL 147/monthHow the add-on works →
Follow-up is purchased separately and requires an active base plan. Sending is subject to channel rules and contact permission. Follow-ups pause when the customer replies or buys.
Let's clear things up
Before you take
the next step.
See what RASTRO does and how it fits your business.
Compare plansIs RASTRO a CRM or a tracking tool?
Both. Organize leads in a visual CRM, respond from the dashboard, and track where conversations come from. Configured pipeline stages can also generate events for Meta's Conversions API.
How does it identify which ad brought a customer?
RASTRO uses referral data from Click-to-WhatsApp ads and trackable link parameters. Identification depends on the data provided by the channel and your integration setup. If a source is unavailable, it is never made up.
Does AI reply automatically or do I approve replies?
With Complete AI, you choose: copilot mode drafts replies for review; automatic mode can respond based on your business settings. Human replies pause AI. Pipeline AI is available from the Professional plan.
Do I need to run ads to use RASTRO?
No. Organic contacts can also be organized in the CRM and served from the dashboard. Connecting campaigns and tracking adds the ad source information available through the integration.
Are prices per user? Are there extra costs?
Plans are monthly, per business, with the users and channels listed for each option. Meta fees are separate. Follow-up is an optional add-on. Once the AI reply allowance is reached, new generations stop and human support remains available. Choose your billing currency in the plans section.
How does the Follow-up add-on work?
Set when to follow up, the tone, and allowed offers. AI drafts contextual messages for review or automatic sending, depending on your settings. The flow pauses when a customer replies or buys. See the price in your selected currency in the plans section. It requires an active base plan. Sending depends on channel rules, approved templates when required, and permission to contact the customer.
How do I get started?
Create your RASTRO account, choose a plan in the app, and follow the onboarding guide to connect channels and set up your pipeline. Any trial access is granted by the team for a defined period. Complete AI includes an assisted setup session of up to 45 minutes, arranged with the team.
From the first click to the sale
Your next result
deserves a clear trail.
Connect conversations, sales, and ads in one platform.